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Cohorts, LTV and CAC by product category
Which products bring customers who come back and buy again, what each customer costs, and where the profit really comes from.
Zero Fluff Digital partner list · Europe
Send us your client's website. In 2 working days you get a free report on their Meta ads next to three competitors, plus a ready email to forward. We grow your client's sales and long-term profit. If your client signs, you get 10% of our fee for 12 months. Your services stay yours, in writing.
For agencies that build, email or grow D2C brands spending €20,000 or more a month on ads, on two or more platforms. If your agency buys paid media itself, this list is not for you.
MTA Group, the group Zero Fluff Digital belongs to, has paid its partners over €1,000,000 since it started. Terms on this page are draft terms. The final wording is in the partner agreement.
One introduction, six years
Six years ago a partner introduced MTA Group, the group Zero Fluff Digital belongs to, to a company in Berlin. The commission on that client has kept coming ever since.
So far the partner has earned over €200,000, taken as payouts or as credit for our services. The names of the client and the partner stay private. Across all partners, MTA Group has paid over €1,000,000 since it started.
What your client gets from us
Your client gets more sales and more profit, measured on what lands in their bank account over time. Return on ad spend in the ad platform is not the goal.
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Which products bring customers who come back and buy again, what each customer costs, and where the profit really comes from.
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Budgets moved to the products and audiences that pay back over time, not only this month.
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New ads every month, tested and scaled on what sells.
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Titles, prices, availability and disapprovals, so the products that make money get shown.
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Advice so discounts and messages bring profit and do not train customers to wait for a coupon. If you run your client's email or SMS, the advice goes to you and the work stays with you.
The goal
Every step serves one number: your client's sales and profit, this year and next.
Free work you can offer your clients
Pick what fits your client. The first three need only public data, so your client gives no access and signs nothing.
No access needed, public data only
Your client's Meta ads next to three competitors. Which ads they keep running, what they test, and what none of them use.
2 working days
Creators matched to your client's category, language and market, with public contacts.
2 working days
What ChatGPT and Perplexity say about your client's category, and which brands they name.
2 working days
After a 30-minute call with your client
What we have seen running ChatGPT Ads in the US since February, and a clear yes or no for your client.
after a 30-minute call
Can your client measure whether ads bring new customers, and what would a test need. No account access.
after a 30-minute call
A clear yes or no on whether your client's margins and stock can carry creators paid per order.
after a 30-minute call
After your client gives read-only access
Your client's hardest question about their numbers, answered in a Google Sheet with every formula visible.
3 working days
A written read of your client's accounts. What works in their case, what does not, and what we would do about it.
after read-only access
Every report carries the Zero Fluff Digital name. You get a ready email to forward. Your work ends there.
How it works
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Nothing else. Use the form below or reply to our email.
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In 2 working days you get the report from public data. Your client gives no access and signs nothing.
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With two or three real findings from the report. You add one line and press send.
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If your client wants to talk, we take it from there. You stay in copy if your client agrees.
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10% of our fee every month, from invoices your client has paid.
Subject: A quick look at your ads vs [Competitor A]
Hi [Name],
I asked Zero Fluff Digital to look at your ads. If you work with them, I get a referral fee.
They compared your Meta ads with [Competitor A], [Competitor B] and [Competitor C] and found a few things worth a look, for example: [Competitor A has kept the same three video ads live for four months].
They also put together 25 creators matched to your category, language and market.
Both reports are free and ready. Want me to send them over, or should they walk you through them in 30 minutes?
[Your name]
The email says you get a referral fee. Your client hears it from you first, so nothing looks hidden later.
Want details?
Draft terms. The final wording is in the partner agreement.
Example
Your client spends €30,000 a month on ads. Our fee is a percentage of spend with a cap, about €2,700 a month. You get about €270 a month, about €3,240 over 12 months.
We stay out of your lane
Your worst case is an ads agency that says "your emails? We can do those too" on its first call with your client. Page two of your partner agreement says the opposite.
Partner agreement · page two · draft terms
We do not offer your client the services you provide.
You list them when you register your client: store build, email and CRM, CRO, SEO, PR, branding, creative. You can update the list by email.
If your client asks us for one of your services, we send them back to you.
And we tell you about the request within 2 working days.
You stay in copy, if your client agrees.
A copy of every report and an invite to every review meeting. An email from your client is enough.
What partners ask first
No. In writing, we do not sell your client the services you provide. The list of your services is part of the partner agreement (draft terms).
We only do the work in areas you do not cover. If we see something in yours, for example in your client's emails or coupons, we tell you and you decide. If your client asks us for something you do, we send them back to you.
You send the first report yourself, with your own introduction. After that you get a copy of every report and can join the review meetings, if your client agrees.
It is calculated from paid invoices and paid every month, with a statement. MTA Group, the group Zero Fluff Digital belongs to, has paid its partners over €1,000,000 since it started. One introduction to a company in Berlin six years ago has earned its partner over €200,000 so far.
Your client sees the work before paying for anything: the free report first, then a written Opportunity Map of their accounts before the first invoice.
A useful thing to give your client this week, and an answer the next time a client asks who should run their ads. When our clients need local store, email or SEO work, we look at this list first.
Who the list is for
Your clients spend €20,000 or more a month on ads, on two or more platforms. Somebody else runs those ads today, or nobody runs them well.
It works both ways. Our clients often need a local team to build their store, send their emails or do their SEO, in their own language. We bring the numbers and the strategy, a local team does the work, so we look at this list first. No referral fee goes back to us.
Markets: United Kingdom · Ireland · Netherlands · Germany · Nordics · France · Spain · Italy · Poland.
Join the partner list
Tell us where you work and what you do. Within one working day you get a short reply from Piotr Buczyński, who looks after partners at Zero Fluff Digital, with the draft terms.
Add one client's website and the free competitor ads report starts right away. It is ready within 2 working days, together with the email you forward.
Prefer to talk first?
Piotr Buczyński looks after partners and makes the reports for your clients. Bring one client in mind. You leave knowing what the free report would show and how the terms work for you.